Working with an Agent
99% of San Francisco properties are sold through a real estate agent. Sellers use agents to maximize exposure for the property and sell for the highest price. You need an agent who can provide you with a clear view of what to expect in the selling process, one with an excellent knowledge of San Francisco, who'll be able to show you recent sales and trends. A good agent can provide you with an honest assessment of your property's value and pricing recommendations that will generate maximum return for you.
Your agent should help you prepare your property for sale, which may include staging your home and/or carrying out pre-sale inspections by licensed professionals. With this done, you'll be in a better position to negotiate a firm sale, using these reports as support for your asking price.
An agent should be able to help you to decide if your property needs any work before selling, and talk about problems that would need to be disclosed to a buyer.