Marketing Plan

Targeting the right buyer for your property is vital in obtaining an efficient and successful sale. Your agent can generate a marketing plan that will target those buyers through any or all of the following:

• World Wide Web
• Intranet
• Virtual Tours
• Multiple Listing Service of the Board of Realtors (available for use by member agents)
• Newspaper ads (San Francisco, Marin, Wine Country, Silicon Valley, East Bay, even NYC.)
• Magazine ads (Real Estate SF, Real Estate Marin, Homes & Land, Pinnacle, Estates, The Wall Street Journal)
• Just Listed cards
• Direct Mail
• Property statements delivered to all city real estate agents
• Broker Networking
• Sunday Open houses
• Tuesday Broker's Tours
• Special neighbour showings
• Pre-arranged showing scheudule
• Asian marketing materials

The right agent can intelligently position your property to gain maximum exposure and attention as soon as you put it on the market.

Showing
The more times a home is shown, the more likely it will sell. A qualified agent will be able to set up a showing schedule to provide maximum exposure without inconveniencing you unnecessarily. At least several lunch time and several evening showings per week are recommended, as well as Sunday and Tuesday open home and tour. These should be scheduled at times when you are not at home, so that buyers can freely discuss the property. This requires some flexibility on your part.

Marketing Strategy
The value and benefits of your property are shown to potential buyers through strategic marketing expertise. Success is ensured by the development of a complete plan for your home, which includes:

• Position the property strategically and creatively for the market
• Indentify potential buyers
• Price the property so that buyers perceive its value
• Target marketing resources
• Monitor and communicate feedback from potential buyers and brokers
• Evaluate all action taken
• Guidance every step of the way
• Help you to make informed decisions
• Coordinate the entire process for you
• Close the transaction successfully